Marketing Impact Quiz

Test your marketing against a research-backed framework

The questions in this quiz are based on proven principles from marketing science, applied to 20+ marketing functions over the last decade by an award-winning CMO.

Based on your answers, you'll instantly receive a scorecard comparing your current marketing to the 6 proven drivers of sales growth.

Within 3 minutes you'll learn:

How effective your marketing really is
Why your marketing isn’t delivering results
Where to stop wasting time and money

Proven in practice by an award-winning Chief Marketing Officer

Hi – I’m Rich Webley, a UK-based CMO and Fellow of the Chartered Institute of Marketing with 20 years experience of building manufacturing brands.

About Rich Webley FCIM

I've spent the last 20 years leading and scaling marketing teams for small to medium sized manufacturers, including serving as CMO for a Sunday Times Top 100 fastest-growing company.

As a Fractional CMO, I’ve led 20+ marketing functions over the last decade. Combining hard-won lessons with proven principles from marketing science, I created the evidence-led growth framework behind this quiz.

Applying this framework removes all guesswork from how to drive sustainable performance, and has repeatedly delivered category-leading results for manufacturing brands seeking their next stage of growth.

"Rich displays clarity of thought amongst the best I’ve encountered in my career. He played a major role in helping us to achieve substantial growth.”

Rick Bannister
CFO, Gozney

"Only 9 months in, we can target growth in a far more sustainable way, which simply wasn’t possible before.”

Jason Lee
CEO, SWR Group

Stop guessing. Start growing.

Most marketing plans have hidden flaws holding back results, but if you don’t know your gaps - you can’t close them.

Maybe you've invested time, money, and energy into marketing but still aren’t seeing the results you expect.

Perhaps you’ve tried a few different approaches - yet progress remains slow, and frustrations grow.

This assessment is designed to give leaders like you immediate clarity on where to focus next - and how to get the results you need, without any more guesswork.

"It’s rare for something this quick to give such clarity. I could immediately see what was holding us back and where we need to focus to get results”

Matt Dagworthy
Commercial Director

How it works

Enter your details below and you'll be asked 16 simple multiple-choice questions. Answering them takes around 3 minutes, and doesn't require any preparation. Once complete, you'll get instant access to:

Your Overall Marketing Impact Score

With clarity on how your score compares to other businesses and the reasons why

Your Marketing Impact Scorecard

A breakdown of your results against 6 proven drivers of predictable sales growth

Exclusive video content

A short video from Rich Webley FCIM helping you understand your scores and where to focus next

Success stories

Examples from other industrial SMEs who've taken an evidence-led approach to maximising results

The Marketing Impact Scorecard

Frustrated with your marketing results?