Proven in practice by an award-winning Chief Marketing Officer
Hi – I’m Rich Webley, a UK-based CMO and Fellow of the Chartered Institute of Marketing with 20 years experience of building manufacturing brands.
About Rich Webley FCIM
I've spent the last 20 years leading and scaling marketing teams for small to medium sized manufacturers, including serving as CMO for a Sunday Times Top 100 fastest-growing company.
As a Fractional CMO, I’ve led 20+ marketing functions over the last decade. Combining hard-won lessons with proven principles from marketing science, I created the evidence-led growth framework behind this quiz.
Applying this framework removes all guesswork from how to drive sustainable performance, and has repeatedly delivered category-leading results for manufacturing brands seeking their next stage of growth.